Created for the client brief competition for the one youngs.
The Brief
CLIENT: Sonnet is the modern, fully online and easy way to buy home and auto insurance in Canada.
MISSION: Create innovative ideas that make the target audience believe Sonnet is a different kind of insurance company and they should pick it for its new insurance policies. Ideas should show how Sonnet protects peoples' optimism around big life moments and their areas of business: home or auto insurance.
THE IDEA:
The worst thing to insure would be a society that's completely ripped from its core and turned into a wasteland. Sonnet will even insure that.
Insurance so reassuring and comforting, that you’ll rest insured even in a post apocalyptic world. So relax.
Art Director: Casey Thomas
Copywriters: Ben Capshaw and Mitch Howard
Print Ads
Video Spot
Digital/Online
Radio Spot